Outdoor Advertising Basics

The outdoor medium has come along way since its early beginnings and is no longer just the roadside poster it once was. Through the years, the outdoor medium has evolved to encompass many different types of outdoor advertising formats and products. For example, street furniture, transit shelters, wallscapes, buses, and kiosks.

Outdoor advertising can not only be found along highly traveled roads and highways, it can also be found in airports, railways, malls, stadiums, and on mobil vehicles.

An example some of the products the outdoor medium has to offer today can be seen below: